Craig Knox Lyttle

Craig Knoxlyttle smiles at the camera.

Joint Deputy Board Chair


Craig was appointed to the board in June 2014. Craig is a Principal with Nous Group, an international management consultancy with more than 480 people working across Australia, the UK and Canada. Craig leads Nous’ WA office and focuses on helping organisations in diverse industries, such as universities, utilities, mining and government agencies, to transform their operating models to become more customer and purpose-focused. He has also worked in mining and oil and gas services, telecommunications, consumer goods, and healthcare.

Craig’s expertise includes growth strategy, customer-led operating model transformation, social impact/ESG, commercial due diligence, enterprise performance management and sales and marketing.

Prior to moving to Nous, Craig was a partner at PwC and led PwC’s strategy consulting practice in Western Australia. Craig was previously a strategy consultant with A.T. Kearney in North America, and led strategic planning and transformation functions at Telstra in Sydney. He began his career in the Federal Government as a policy advisor in the human services sector almost three decades ago.

Craig is Joint Deputy Board Chair, member of the Activ People and Culture Committee and member of the Activ Customer Committee.