Executive Manager Marketing, Fundraising and Events
Michael joined Activ as Executive Manager Marketing, Fundraising and Events in February 2022.
With over 15 years’ management experience in commercial and charitable marketing, Michael brings a wealth of knowledge in strategic marketing, branding, fundraising, lotteries, philanthropy, donor relations and leadership to the role.
Prior to joining Activ, Michael led the National Lotteries Team at MSWA for over 11 years, driving significant growth in revenue, profitability, and brand awareness.
Michael is passionate about the adoption of cutting-edge marketing and management practices in the charitable sector to drive efficiency and profitability leading to a greater purpose-led community impact.
Michael holds an MBA and a Bachelor of Business and is also a State Committee Member of the Australian Marketing Institute.